— About SendWell

About SendWell

35 years of entrepreneurship. One mission: making supply chains work better.

"The best solutions come from frustration. Technology only has value when it solves problems people face every day. And you're never too old to start something new."

— Ragnar Standhardt, Founder SendWell B.V.

Our Story

SendWell was not born in a boardroom. It was born from experience — 35 years of entrepreneurship across IT, international trade, and manufacturing. Founder Ragnar Standhardt saw firsthand how complex, error-prone, and time-consuming transport management can be. And how many companies struggle with it every day without realizing there's a better way.

That realization became SendWell: a company that takes over the complete transport management for its clients. Not as a middleman, but as an extension of the client — negotiating with carriers, controlling every invoice, monitoring every shipment. Powered by a fully automated Transport Management System built on decades of IT expertise.

The Journey

2025
SendWell B.V.
All experience combined into one company. SendWell takes over complete transport management for its clients — with a fully automated TMS system, real-time monitoring, and a team that operates as an extension of the client. Customer Value, Well Delivered.
2000 — 2023
Rhino Loghouses
From scratch, Ragnar built a factory in Russia for the production of chalets, holiday homes, restaurants, and recreational buildings. 23 years of managing design, production, international logistics, and client delivery. This is where the transport challenge became impossible to ignore.
1990 — 2001
IT Specialist
Over 10 years of experience in system administration, performance management, and software development at leading organizations including the Dutch Kadaster, Ministry of Justice, Ministry of Defence, Dutch Railways, and SFB. This technical foundation became the bedrock of SendWell's automated TMS system.
1988
H.S.E. — First Company
Straight after completing his degree in Computer Engineering, Ragnar started his first company. H.S.E. (Hardware Software Engineering) developed electronic hardware and software for the audio industry. This is where the entrepreneurial journey began.

A Moment We Will Never Forget

Bezoek ambassadeur Alfred Bijlsma aan Rhino Loghouses fabriek, mei 2006

May 2006 — Ambassador Alfred Bijlsma and journalist Pieter Waterdrinker visit the Rhino Loghouses factory in Russia

In May 2006, the former Dutch Ambassador to Russia, Alfred Bijlsma, visited the Rhino Loghouses factory. Also present was Pieter Waterdinker, a well-known Dutch journalist and Russia expert who wrote about the factory for De Telegraaf.

The ambassador was so impressed that he ordered a chalet for his own home in France. It was a moment that confirmed what Ragnar had believed from the start: quality speaks for itself, across borders and cultures.

That same belief in quality, reliability and personal contact is what drives SendWell today. The names change. The compass stays the same.

What We Stand For

🤝 Client for the Client

We don't operate as a middleman. We are your extension towards carriers. We negotiate, manage, and monitor as if it were our own freight.

⚙️ Automation Over Manual

Our fully automated TMS system eliminates manual errors. Every shipment monitored, every invoice checked, every deviation flagged — automatically, in real-time.

🔍 Full Transparency

Through the SendWell Dashboard, clients have 24/7 insight into all shipments, KPIs, and reports. No hidden costs, no ambiguity.

🤲 Long-term Partnerships

We believe in lasting, honest partnerships — with our clients and with our carriers. Trust and loyalty are the foundation of everything we do.